Event Marketing Blog
Make your next B2B event the best one yet with our expert tips and strategies.
Mapping Your Virtual Events to Today’s Buyer’s Journey
Mapping Your Virtual Events to Today’s Buyer's Journey As work from home continues, online events are just about the only business events happening. Unfortunately, these are now a dime a dozen, and many of [...]
7 Keys to Inclusive Events (Both Virtual and In-Person)
7 Keys to Inclusive Events (Both Virtual and In-Person) ‘Diversity’ and ‘inclusion’ are not just buzzwords. There is ample evidence that companies foster greater innovation and perform better financially when their workforce is diverse. [...]
Best Practices for Writing Event Outreach Emails
Best Practices for Writing Event Outreach Emails There are a lot of ways to get people to your event, but the age-old classic remains the most effective: email outreach. And something that’s going to [...]
Virtual Networking Demystified
Virtual Networking Demystified For now, the days where you walked around in a suit with a glass of wine and a cheese plate talking to strangers are suspended. (The good news is that it’s [...]
Banzai + High Attendance: Producing Better Virtual Events Together
Banzai + High Attendance: Producing Better Virtual Events Together The Future of Event Marketing “The last purely offline event has already occurred.” - Joe Davy, CEO Banzai All events, whether they are 3-day mega-conference like [...]
Quick Guide to Nurturing Virtual Event No-Shows
Quick Guide to Nurturing Virtual Event No-Shows There have been weeks where I have signed up for three or four virtual events and only attended one (if any!). Why do I sign-up for events [...]
How to Use Virtual Events to Reach Your Prospects
How to Use Virtual Events to Reach Your Prospects This blog was written in partnership with the SalesIntel team. The value of face-to-face communication will never go anywhere. However, there are moments when going [...]
[Webinar Recap] Getting Your Event Promotion Right
Getting Your Event Promotion Right Webinar Recap The Banzai team recently hosted a 30-minute webinar on best practices around your virtual event promotion. We covered the steps you can take to make sure you [...]
Event Marketing = Relationship Marketing
Event Marketing = Relationship Marketing Event Marketing Hero: An Interview with IronPath’s CEO, Ted Hulsy Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing [...]
Breaking Down Virtual Events: A Guide to Virtual Event Marketing and Production
Breaking Down Virtual Events: A Guide to Virtual Event Marketing and Production Virtual Event Marketing When COVID-19 hit, event marketers had to adapt. If you weren’t doing virtual events, you started. If you were, [...]
Get the Most Out of Your Banzai Experience
Get the Most Out of Your Banzai Experience So you’re new to Banzai. Welcome! Next up, creating quality pipeline through your event marketing program. After supporting thousands of events, the Banzai team has learned [...]
[Webinar Recap] Driving Demand with Partner Events
Driving Demand with Partner Events Webinar Recap Banzai’s latest webinar, Driving Demand with Partner Events, features an interview with Adobe’s Senior Partner Marketing Manager of Events Meagan Dollins. Meagan offers valuable insight on the ins [...]