Episode 9: Developing Your Brand’s North Star

The latest episode of The Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers:

  • Why you need to be thinking about your brand
  • Where to start with brand strategy
  • How to better define your target audience

Check out the latest podcast and let us know how you are approaching brand strategy by using #pipelinepod.

Make sure to follow Lindsay on Twitter @lindsaycpederse and connect with her on Linkedin. You can also learn more about Ironclad Brand Strategy here.

Listen to the Pipeline Podcast:

iTunes | Soundcloud |Stitcher

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